Strategic Content LLC is a Seattle-based independent consultancy offering services in web content strategy, digital strategy, user experience, content management strategy and CMS implementation, taxonomy and metadata development, and content development and marketing.

It’s Not About Us, It’s About What We Do for You

Strategic Content was founded on the idea that an agency should provide value to its clients above all. After decades of big agency experience for Fortune 100 brands, we decided that it was time to build lasting relationships with smaller clients. With less overhead and no silos or politics, we can plan and execute a cohesive strategy.

But “we” is not just Strategic Content. Our process includes you as a partner. Your goals are our goals. Our success is only measured by your success.

About the Founder

Paula Land, founder and principal content strategist, has over 30 years of experience in all facets of content development and publishing, from print to digital, and she brings a wealth of expertise and a combination of strategic vision and tactical efficiency to her work for clients.

Paula is the author of the book The Content Inventory and Audit Handbook for Content Analysis, 2nd Edition (May 2023, XML Press). Learn more about the book.

Strategic Content clients include Un-Cruise Adventures, GPM Life Insurance, Costco, GHX, REI, F5 Networks, NetApp, and Kaiser Permanente Washington Health Research Institute.

Prior to founding Strategic Content, Paula was a Lead Content Strategist at Razorfish, where she worked on projects for clients including AT&T, Safeco, Microsoft, Costco, MillerCoors, Magnolia AV, and Outrigger Hotels.

In addition to consulting, Paula co-founded Content Insight LLC, which developed the Content Analysis Tool (CAT) for automating content inventories.

Paula has also been a Guest Lecturer at University of Washington Information School, teaching content strategy in the Informatics department, and is currently on the faculty of the M.A. in Content Strategy program at FH Joanneum in Graz, Austria, teaching the course in content audits.

Strategic Content has been certified as a Women's Business Enterprise by the State of Washington.

Paula is a certified Enterprise Content Management Practitioner .